There has been no shortage of media coverage in recent weeks talking about the UK hospitality recruitment crisis. In addition to a year of severely disrupted trading and adapting to offer services such as takeaways in order to survive, recruitment is a serious issue for many UK hospitality businesses.
Indeed a recent article in The Guardian highlighted the extent of the issue of many European staff having returned home and workers finding alternative employment during the pandemic. Meanwhile, a Boutique Hotelier article detailed a 95% increase in hospitality recruitment ads in just three weeks.
And the challenge isn’t restricted to chefs and skilled kitchen staff. Experienced front-of-house staff and managers are also in high demand due to their scarcity. Whilst an industry-wide recruitment and training initiative is underway, there is a need to do more, and quickly.
Boosting staff efficiency with technology
Traditionally the hospitality industry has been slower than other sectors to adopt new technology. When your business relies on your guests having an excellent experience it’s perhaps understandable that there has been some reluctance to implement new technology that could be perceived as depersonalising your service.
In reality, used in the right way, technology supports and enhances the service your guests receive. In fact Firsti® was designed with the whole guest journey in mind. Not as a solution for the various restrictions and guidance resulting from the pandemic!
How Firsti® can help you through a recruitment crisis
The good news is that with Firsti® you can still deliver an exceptional guest experience even if you aren’t fully staffed. What’s more, you can redeploy staff from elsewhere in your business with less need for role-specific training such as learning different menus, allergen information, and so on.
Firsti®’s advanced customisation and user interface has been designed to provide an outstanding guest experience. Whether they are ordering room service or table service, are in your coffee shop or any of the bars and restaurants within your establishment, your guest will always be shown the relevant menus and have access to any active special offers or featured products.
With real-time data about guest location, bookings and capacity throughout your establishment, you can optimise staffing levels where needed which means that guests won’t notice if you are working with less staff.
Orders and payments are taken entirely through Firsti®, your staff can focus attention on building rapport with your guests, creating the ambience that will set the tone for maximising every guest’s spend and even return visits. And, because the last year has seen a huge change in public perception of service, your guests are now far more likely to consider ‘self service’ options as an example of how you are working to keep them safe.
Dynamic pricing at your fingertips
The use of dynamic pricing is nothing new but if you are operating with less staff than you would like, it’s a useful tactic to influence guest behaviours. Firsti® makes it quick and easy for you to update your menus, create special events and have featured products.
When Firsti® is installed in your venue you’ll receive full training on how to use it including for creating these types of events. You’ll be walked through every imaginable scenario and shown how Firsti® deals with it from both your guest perspective and the ‘back end’ that your staff sees.
Book a demo today and start boosting staff efficiency
To find out more about how Firsti® can help your venue deliver superior service even in the midst of a recruitment crisis, get in touch today.
Booking a demo couldn’t be easier. Just click the link above or email firstname.lastname@example.org