Three ways Firsti® can boost your stadium profits
After months of playing behind closed doors, sports stadia across the UK are welcoming fans back to the stands. But the reduced number of fans allowed at each match will, inevitably, cause some business difficulties. Read on to find out how Firsti® can help boost your stadium profits now and into the future.
Reduced fans equals reduced gate revenue. Yet your costs have gone up. You need security, staff and medical provision for the limited numbers of fans you do have. Coupling this with the ongoing closure of additional revenue streams and the cost of running your stadium at a reduced capacity could even be higher than having no fans at all!
Unless you have installed Firsti®.
What is Firsti®?
Firsti® is the award-winning hospitality solution that helps you increase revenue in your venue. It offers a completely contact-free ordering experience and integrates seamlessly with your EPOS system and payment gateways. This means you receive funds into your account without the delays usually associated with third-party payment solutions.
But how can Firsti® help you boost your stadium profits?
The opportunities are vast but for now, let’s look at three immediate opportunities whilst your stadium is operating with restricted capacity.
Service to seat
Your food and drinks concessions may be closed, but with Firsti® you can serve your fans at their seats and benefit from the resulting increased revenue.
With Firsti® installed at your stadium, all you need to do is place QR codes on the backs of seats throughout the stadium. When a fan wants to order something to eat or drink, they scan the QR code, order from the menu and pay. There is no requirement for them to set up an account or download an app making it quick, easy and convenient.
The order is sent to the kitchen to be prepared before a member of your team delivers it straight to the fan in their seat. Because payment is made and confirmed before you start to prepare the order there’s no financial risk of non-payment to you.
What’s more, repeat orders are so quick and easy it encourages your customers to buy more during each visit.
Looking to the future when your Food and drinks concessions reopen, Firsti® helps you reduce the half time rush for fans. With Firsti®, your fans can order (and re-order) from the comfort of their seat at any point during the game and by making it so easy you will see their average spend per match increase.
Boost premium purchases
Thanks to the Firsti®’s flexibility it’s quick and easy for you to add the option for premium purchases to the menu. For example, with access to the stadium store, fans can make impulse purchases such as official team merchandise from the comfort of their seat.
Having made their purchase, for a truly excellent customer experience, why not have runners deliver these purchases direct to them in their seat?
The beauty of Firsti®’s flexibility means that when venue capacity increases, returns to normal or when you reintroduce a wider range of events, you can add more options to your app.
Maximise your marketing channels and boost stadium profits
When you install Firsti® in your stadium, it is completely customised to your branding and can integrate with other back-office systems. This allows you to develop a deeper understanding of your fans’ buying preferences and habits.
This data enables you to target your marketing activities more effectively advertising additional goods, services and events direct to your audience via their phone – something that’s always in their pocket!
Ready to find out how Firsti® can benefit your stadium?
To book a demo and find out more about how implementing Firsti® in your stadium can boost your revenue, contact us today by email or call 0800 213 938.